The Business Mortality Rate & How to Achieve Longevity

The world is moving faster and faster. Competition grows sharper and sharper. The money we save in becomes worth less and less. Without an understanding of bitcoin, it’s easy to understand why so many small businesses are in “survivor mode.”

40% are delaying paying bills to manage cash flow, and 70% are pausing their staffing plans.

But not all hope is lost.

The solution to your business’s problems likely doesn’t require endless hours spinning your wheels trying to figure out a new way to differentiate itself. The differentiation you should probably focus on is the means by which your business stores the value it already creates.

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What is the business mortality rate?

The business mortality rate shows how long it takes for the average new enterprise to fail.

According to 2024 data from the US Bureau of Labor Statistics: 

• 20.4% of businesses fail in their first year 
• 49.4% of businesses fail in their first 5 years 
• 65.3% of businesses fail in their first 10 years
• 75% of new businesses fail before making it past 15 years 

Any aspiring entrepreneur can tell you how difficult launching a business can be. But the truth is: manipulated monetary pressures make the challenge artificially harder.

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What’s lurking behind every business failure?

The rate at which today’s money supply expands is unprecedented compared to any decade or century of the past.

With ever-more currency chasing a basket of goods that isn’t expanding at nearly the same rate, those goods you need to purchase for your business eat into profits more and more as the years go on.

Consider those numbers again. How much purchasing power has the US dollar lost in those same time frames?

Taking charitable, publicly-listed numbers (though true inflation is likely much higher):

• In the last year, the US dollar has inflated by 2.9%
• Over five years, it’s lost 19.1% of its purchasing power
• 10 years? 27.5%
• 15 years: 35.2%

Zooming way out, when you understand that the money businesses use to fuel their businesses has decayed over 96% in the past century, it logically follows that business growth becomes increasingly unsustainable without focusing more and more energy on capital preservation—energy that should only have to be focused on business innovation.

Business growth that measures growth in terms of fiat currency is like trying to keep a punctured bucket full with water without addressing the leak in the system. Your business needs airtight protection so the capital you store up can be effectively reinvested without any loss of value. 

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Has your business considered bitcoin?

Sovreign focuses its mission around supporting businesses via bitcoin for one sole reason: we believe that inflation is the singular combative force that every business feels the burn of.

Bitcoin not only offers a safe haven to protect precious capital from unpredictable, politically driven economic climates, but inspires a new mode of operation that fundamentally reshapes a company from the inside out.

Bitcoin emerged in 2009, in the valley of the Great Financial Crisis collapse, as a novel solution, not only to every business’s problem, but to the problem of money itself.

16 years later, we’re seeing business after business turn their financial situations around, encounter newfound employee morale, and break into new audiences around the world all from one single decision: to shift their focus toward bitcoin.

• In Canada, Tahini's Restaurants leveraged bitcoin to combat the inflation that hits the food industry hard, converting surplus cash reserves into BTC. This strategy gave them financial flexibility to outcompete larger franchises while maintaining steady growth.
• In the UK, Real Bedford FC used bitcoin to transform from a struggling football club to a beacon of change with a fervently growing community, attracting sponsors, fans, and multi-million dollar investments.
• In the US, SummerPlace Homes utilized bitcoin to hedge against economic downturns, strengthening financial independence and ensuring long-term wealth preservation for future generations.

It’s not only niche businesses experimenting with new technology either. Industry leaders like Tesla, Square, Strategy (formerly MicroStrategy), and over 60 more publicly-traded companies have all begun bitcoin integration for their business.

Not to forget the 100s of millions of individuals who already own bitcoin, and the growing number of national governments tuning into bitcoin; it’s a movement naturally emerging from the scourge of the inflationary environment today’s world faces. 

With bitcoin’s establishment taking hold in every corner of the planet, it’s only a matter of time before your customers start looking for it as well.

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Staying ahead of the curve

You can try to innovate and do what no one else is doing. You can aim to be the very best at the thing your competitors are trying to be. Or, you can cultivate loyalty and trust that keeps the customers who keep the lights on coming back.

In today’s economic climate, very rarely can any small or medium-sized business achieve all three. The monopolies of every niche are fully established, sticky, and difficult to unwind. 

By leaning on bitcoin, however, it doesn’t matter how small your business is; bitcoin provides a new form of empowerment that can help you achieve all three of those feats at once.

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How to achieve business longevity

Your business can reach sustainable longevity by thinking on and adapting to the Bitcoin Business Standard. 

What does that mean? It means taking full advantage of bitcoin’s financial, operational, and cultural benefits for your business.

First comes understanding bitcoin storage for businesses. Then, you can start your journey by purchasing bitcoin through one of the many fantastic bitcoin exchanges available to businesses from all walks of life.

After securing your position in bitcoin, you can tap into its native protocol to unlock a host of new benefits for your business, whether that’s upgraded payment processing, new initiatives to recruit the very best talent, fortified trust and brand loyalty, and much more. The nuances of your business call for specialized insights, which is what Sovreign was founded to provide.

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Your greatest breakthrough likely isn’t another product

It’s securing the fruits of your business’s products and services in bitcoin. In the long term, no amount of product innovation will hold water in the wake of increasingly unstable financial policy. Your business needs to adopt a sound money that’s compatible with the technological complexities of a 21st century economy. At the rate that our money supply expands today compared to the past, it’s all the more necessary to fine tune your finances alongside your products and services.

Bitcoin certainly isn’t a fix-all solution. But it’s the one change you can make to ensure that any venture your business embarks on, takes off from a runway that’s designed to last long into the future. Remaining competitive only goes as far as your available capital does, so you need to focus on the roots before tidying up the branches.

If your business is ready for the Bitcoin Business Standard, set up a consultation today with our team of experts. We’ll guide you through bitcoin’s complexities and save you the time you need to focus on making customers happy.